Launching your e-commerce business will involve utilizing a variety of tools and services. These invaluable resources will empower you to establish a robust online store website, optimize website performance, and boost your e-commerce business.
We research, use and test many tools, add-ons, and services, share our opinions and recommendations, and list the reliable ones we believe in here, you can check and get what you want if you also think so. Reader disclosure.
Platforms for Building Online Store Websites
To build an online store website on your own, there are 2 primary methods, using Content management systems(CMS) or SaaS online store builders. Below are some popular CMS and SaaS website builders we recommend.
Open Source Content Management Systems(CMS)
There are indeed numerous CMS e-commerce systems out there, and we can’t list them all here. For example, Drupal Commerce, OSCommerce, Zen Cart, nopCommerce, AbanteCart, X-Cart, and many more each have their characteristics. If you prefer something hassle-free, then just go for WordPress with WooCommerce. It’s simple, affordable, and easy to use, suitable for everyone.
SaaS Online Website Builder
In summary, the best choice between a CMS and a SaaS website builder depends on your individual needs, technical skills, and budget. Carefully consider your requirements and preferences before making a decision.
Hosting and Domain Providers for CMS
Once you select the CMS to build your eCommerce website, you will need web hosting to install CMS, you can fully control your website files and data this way. And whichever type of platform you choose to build a website, you will need to register a domain name. The following are some recommended hosting providers and domain registrars.
Web Hosting and Domain Registrars
Hostgator
It is similar to Bluehost as they both come from the same company, cPanel.
Fully Managed WordPress Hosting
Fully Managed Magento Hosting
Fully Managed VPS Hosting
Web hosting is good for starting small-medium websites, while fully managed hosting offers faster speeds, better optimization, comprehensive maintenance, and superior customer service, allowing users to focus solely on their website and business.
Themes and Plugins Marketplace
The majority of CMS and online website builders will need a theme or template to build a website, so when you start to build your website, you need to choose a theme and add some features by installing plugins
Themes and Plugins Marketplace
* Reminder: if you use WordPress to build a website, we recommend you buy themes created by some expert teams, it may not be a good idea to buy WordPress themes on these marketplaces, since there are a few are well-optimized for SEO, most of them rely on various plugins for beautification. Of course, some are good, but they can be challenging to find. You can find the professional WP themes here or directly on wordpress.org.
Recommend WordPress Themes and Plugins
WordPress official market should be the best place where you can get excellent themes and plugins, many expert teams created professional themes and published them on WordPress.org, here we picked the top ones.
Our Best Picked WP Professional Themes
Necessary Plugins for WP+WooCommerce Online Store
- Woocommerce — To build an eCommerce website, Woocommerce is the definite plugin that you need to install, it should be the No.1 eCommerce plugin for WordPress.
- Litespeed Cache — this is a cache plugin that can speed up our website, it is a very excellent plugin not only for LiteSpeed server but also for Nginx and Apache, it contains features such as automatically compressing and optimizing images for website, CDN, minify css, js and html files.
- Rank Math — The SEO plugins we used for the websites.
- Kadence Block — if you use the WordPress official page editor Gutenberg, Kadence Block is a very good block plugin for Gutenberg, we use it to create all the pages.
- UpdraftPlus — we use this plugin to backup and restore our WordPress website.
- WPforms — this is the most popular forms-building plugin for WordPress, you can use it to create subscribe forms on your website.
- Super Socializer — we use this social plugin to add share buttons and enable visitors to sign up with their social accounts directly.
If possible, we also recommend you install a security plugin and a GDPR plugin on your website.
SEO and Marketing Tools
After the online store building, Effective ongoing operations, encompassing SEO, marketing, management and other crucial aspects, are essential for driving traffic, generating leads, and ultimately converting visitors into customers.
Top Tools for SEO, Marketing, Growing and Management
Online Advertising Platforms
More SEO, Marketing, Management Tools
- Google Analytics — Analytics tool by Google to track website traffic
- Google Workspace — Previously, it was known as “Google Suite”, you may know what it is, for team and office work together, business email, video meetings, etc
- Ahref — Similar to SEMrush, a very powerful SEO tool, you need to pay USD7 for a 7-day trial.
- Moz — also like SEMrush, one of the most powerful and popular tools for SEO and Keywords.
- Mangools — a very good tool for keyword and site audit for beginners
- Jaxxy keyword tool— an expert in keyword and website ranking tools, they offer a free plan but limited features.
- Keyword Planner — the keyword research tool of Google, you can find it in Google Ads, Tools& Setting->Planning.
- CJ, Awin, Admitad, etc — The affiliate program networks are very good and the most effective way to promote your products or services
- ActiveCampaign — similar to Hubspot, it is a toolkit, more like a CRM, that can help you analyze visitors’ activities or audience’s behavior, guide and help them learn what’s available to address their needs, meanwhile, it is also an email marketing tool.
- Buzzsumo — it is a platform for content analysis and research, you can explore, get, and create your niche with it, and it can also help you find accurate influencers to power up your website.
- Quora — the most popular Question and Answer website, you may drive traffic to your website to answer some related questions to your products or service.
- Mailchimp — the most popular email marketing tool
- MailPoet — very good email marketing too.
Editing and Design Tools
When you build a website, you may use some tools to edit pages sometimes, and also, you will use some images or videos or some other media files, So we show you some tools for editing and design.
- Elementor — The No.1 page editor for WordPress, you can create professional pages for websites with Elementor, it contains many readymade blocks for beginners to insert in the pages. but the official WordPress page editor Gutenberg is more and more popular, this may be a challenge for Elementor, however, Elementor started a managed hosting service in 2019, that includes all features of Elementor Pro.
- Canva — If you don’t know how to use Adobe Illustrator or Coreldraw to create graphic images, Canva may help you, it is an online media tool for ordinary people to create images, banners, videos, etc.
- Invideo — this is an online video tool for people to create or edit videos, very powerful.
- Awesome Screenshot — this is a Chrome extension, you can use it to capture any screenshot in the browser, even capture videos.
- Pexels, Unsplash — famous free image websites, the images from these websites are commercially available.
- Nextend SmartSlider — a very powerful slider plugin for WordPress, can be used anywhere on your website to create professional sliders.
Payment Methods & Gateway
Payment should be one of the essential parts of an eCommerce website, there are many methods and payment gateway you can use.
- PayPal — The No.1 payment gateway for almost all CMS and online website builders, you can use it all over the world, it is also a digital wallet and can collect credit card payments even if you don’t have a PayPal account.
- Stripe — This should be the No.1 Credit card payment gateway, it is available for the majority of CMS and online builders too.
- Braintree — Similar to Stripe, it is a credit card payment gateway belonging to PayPal.
- 2checkout — another famous credit card payment gateway.
- Skrill — similar to PayPal, but it is mainly used in the UK and EU
- Payoneer — This payment method is not a gateway strictly, but it can be used for many eCommerce marketplaces to collect a payment, and the company is trying to make it work for eCommerce websites.
- Google Pay, Apply Pay, Amazon Pay, etc — more and more convenient payment methods or Gateway are developed and used due to the popularity of mobile devices in recent years, you may use those in your eCommerce website in some system or builder.
More Useful Online Store Resources
- Trustpilot — The most popular 3rd-party for people to review and rate a website, product, or service.
- Respond.io — a tool for you to contact and send messages to customers anywhere, anytime.
- Grammarly — like the name, a quick spelling and grammar check tool, that helps you correct your content, especially for people not speak English
- SEMrush Marketplace —A marketplace of SEMrush for people who hire people to write or create content.
The listed tools or services here are what we think are most popular and excellent, of course, there are some alternatives for each one, but the most important thing is the online store resources that can help you with whatever you choose.
Hire An Expert for Your eCommerce Business
Need some experts and GIGs to help you build an eCommerce website or do digital marketing?
Disclosure: We want to tell you This page contains external affiliate links that we might receive a commission if you choose to purchase mentioned product or service, without any extra cost to you. We test each and invest our own time reviewing to provide an honest opinion. The opinions on this page are our own and we don’t receive additional bonuses for positive reviews.